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The discovery of underlying relationships of this kind enables us to cut through the surface flux and to get at the core of what we should be studying. A major drawback, for Craib, is that structuralism can, in one sense, be seen as reductionist: The ability to distinguish an underlying structure or logic which has an explanatory importance can tempt the theorist to reduce the world to this level, and so to lose dimensions of meaning that exist at the surface level (p. 145). ” People are not the originators of their own thoughts and actions.

Morgan’s account of the metaphor derives significantly from the work of Freud and other psychoanalysts. It concentrates on how our organizations might be reflections of the unconscious mind, of repressed sexuality, of a desire to protect ourselves from anxiety or fear of death. Another side of the metaphor looks at organizations as manifestations of ideologies which we consciously or unconsciously embrace and which trap us in alienating forms of life. The flux and transformation metaphor is in such large part borrowed from systems thinking that we shall treat it in detail in the next chapter rather than in this.

Argue that another form of knowledge production, Mode 2, is now establishing itself and complementing Mode 1. Mode 2 research (our third type of research) is governed by the A rather than the F. It is: Knowledge production carried out in the context of application and marked by its: transdisciplinarity; heterogeneity; organizational heterarchy and transience; social accountability and reflexivity; and quality control which emphasizes context-and use-dependence (1994, p. 167). Elaborating a little, Mode 2 knowledge is produced to satisfy the demands of particular users.

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