By Charles C. Moul

This brief instruction manual collects essays on all features of the movie through best gurus in political economic system, economics, accounting, finance, and advertising and marketing. as well as bringing the reader an up to date point of view on what's recognized and what has been finished, it contains either new findings on quite a few subject matters and instructions for added examine. themes comprise estimation of theatrical and ancillary call for, profitability experiences, the answer of obtrusive paradoxes in studio govt habit, the interplay of the and executive, the affects of the latest adjustments in accounting criteria, and the position and value of participation contracts. New effects contain findings at the precise nature of the seasonality of theatrical call for, the predictive energy of surveys dependent upon trailers, the effect of the Academy Awards, the efectiveness of earlier background measures to gauge forged individuals and administrators, and the substitutability of films throughout varied genres.

Table of Contents

1. Critiquing Hollywood: the political economic system of movies Janet Wasko
2. movie creation within the electronic age: what can we learn about the earlier and the long run S. Abraham Ravid
3. motion picture accounting Harold L. Vogel
4. Theatrical releases and the launching of movies Charles C. Moul and Steven M. Shugan
5. the flicks exhibition company: severe matters, perform, and examine Jehoshua Eliashberg
6. earnings out of the image: examine matters and profit resources past the North American field place of work Charles B. Weinberg.

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Extra resources for A Concise Handbook of Movie Industry Economics

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S. film industry relating the introduction of new technologies during the 1980s and early 1990s. In addition, “Hollywood Meets Madison Avenue” considered the ongoing commercialization of film by focusing on growth of product placement, tie-ins, and merchandising activities in film marketing (Wasko, Phillips, and Purdie 1993), while an overview of Hollywood labor unions was presented in a collection on global media production (Wasko 1998). Finally, How Hollywood Works (2003) describes the Hollywood film commodity from its inception to its sale in retail markets.

Ravid (1999) compiles the list of top ten films of all times (adjusted for inflation). It is dominated by G-rated films, including the likes of Bambi and Fantasia. ) high, has not declined but has increased over the years, including the recent past. So, is indeed 18 There were academic studies in other areas attempting to test the star phenomenon, following Rosen (1981) and the other superstar papers. However, data problems and elusive proxy definitions have made empirical studies difficult. For an interesting attempt, see Hamlen (1991).

Generally, economic approaches to film can still be characterized as Allen and Gomery (1985) did in their discussion of economic film history. xml CB784-Moul 0 521 84384 7 April 22, 2005 14:28 Janet Wasko industrial organizational model, as described by Douglas Gomery: The industrial organization model of structure, conduct, and performance provides a powerful and useful analytical framework for economic analysis. Using it, the analyst seeks to define the size and scope of the structure of an industry and then go on to examine its economic behavior.

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